Shelly Freyn

Education

• DBA: Marketing, Anderson University, 2017
• MBA: Marketing/Management, St. Bonaventure University, 2005
• BS: Food Technology, Cornell University, 1987
• Post Bac: Marketing, Mercyhurst University, 2008

Specialties / Areas of Interest

• Competitive Intelligence
• Market Research
• Experiential Learning
• New Pedagogy Methodologies

Biography

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Courses Taught

• Principles of Marketing
• Consumer Behavior
• International Marketing
• Integrated Marketing Communications
• Marketing Research
• Marketing Practicum
• Strategic Marketing
• MBA- Competitive Intelligence & Strategy
• MBA- Creativity & Innovation

Research, Publications, & Presentations

Research & Publications

• SWOT analysis problems and solutions: Practitioners' feedback into the ongoing academic debate King, T. & Morrison, J. Journal of Intelligence Studies in Business 2023
• Competitive Intelligence in an AI world: Practitioners' thoughts on technological advances and the educational needs of their successors Hoffman, F. Journal of Intelligence Studies in Business 2023
• Collaborative engagement experience-based learning: A teaching framework for business education. Sedaghat Jou, M. & Rodney, S. Higher Education, Skills and Work-Based Learning April 2021
• Competitive intelligence: A prescription for U.S. healthcare? Farley, F. Foresight: North America Special Edition 2020
• The future of competitive intelligence in an AI-enabled world Hoffman, F. The International Journal of Value Chain Management 2019

Awards/Honors

• Excellence in Teaching Award Alfred University 2022
• Tredennick Chair in Entrepreneurial Studies Alfred University 2022-present
• Faculty Scholar Award Alfred University April 2021
• Competitive Intelligence Fellowship; CI Council 2019
• Distinguished Member Award: Academia Category; Strategic Competitive Intelligence Professionals (SCIP) 2017

Affiliations & Memberships

• SCIP, Global
• American Marketing Association, Global